Est. 2024
About ZfO
Reclaiming the soul of soda, one glass bottle at a time.
The Problem
Soda was never meant to be a sugar bomb in plastic. It began as a ritual — glass bottles, crown caps, and immaculate vibes. Mass production gave us the ick. Chemical-laden, plastic-wrapped, soul-less drinks that treat your body like a trash can.
We said: enough.
The Vision
ZfO isn't just another beverage brand. It's a rebellion against the $400B soda industry that prioritizes profit over people. We treat soda as culinary art — controlled carbonation, layered spice profiles, and artisanal quality in every bottle.
Our first drop reimagines India's iconic masala soda for modern taste. Crisp citrus acidity, subtle spice warmth, and a clean finish. No syrupy heaviness, no artificial punch. Just main character energy in a glass bottle.
The Founder
Harsh Katiyar
Founder & CEO
Harsh founded ZfO in 2024 with a simple mission: create the soda he wished existed. Frustrated by synthetic flavors and plastic waste, he spent months perfecting the recipe — testing carbonation levels, sourcing authentic spices, and selecting the perfect glass bottle.
Based in Delhi, Harsh brings a mix of culinary obsession and zero-compromise standards to every batch. When he's not crafting soda, he's probably calling out corporate greenwashing on LinkedIn.
Connect on LinkedIn →Our Values
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Zero Artificial Ingredients
Real spices, real taste. If we can't pronounce it, we don't use it.
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Glass Over Plastic
Premium packaging that preserves taste and protects the planet.
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Craft Quality
Every batch is quality-tested. No compromises, no shortcuts.
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Radical Honesty
We tell you exactly what's in the bottle. No marketing BS.
Join the Movement
ZfO is for people who refuse NPC energy. For those who demand better ingredients, better packaging, and better vibes. For anyone tired of drinking chemical soup from plastic bottles.
We're just getting started. The rebellion needs you.